Articles & Resources

Content Marketing in 2023: Empowering Brands in the Digital Era

Content marketing has emerged as a cornerstone of modern marketing strategies, and in 2023, it continues to evolve and redefine how brands connect with their target audiences.

18 Key Video Marketing Statistics and Their Implications for Your Business

Have you hopped onto the video marketing bandwagon yet? For those who own a small enterprise or work as solopreneurs, an overwhelming body of evidence indicates that online video marketing should claim a hefty portion of your advertising and marketing budget.

The Changing Face of B2B Marketing

The B2B arena is undergoing significant transformations. But what specific aspects have transformed? To shed light on this, we initiated a survey involving B2B decision-makers to decode their purchasing and research behaviors.

Site Speed Enhancement: A Comprehensive Guide to Case Studies, Practical Tips, and Effective Tools for Boosting Your Conversion Rate

Site speed is an integral component of any online business's success strategy. Numerous studies and practical experiences underline its vital role in enhancing the user experience.

18 Key Video Marketing Statistics and Their Implications for Your Business

Have you hopped onto the video marketing bandwagon yet? For those who own a small enterprise or work as solopreneurs, an overwhelming body of evidence indicates that online video marketing should claim a hefty portion of your advertising and marketing budget.

The Changing Face of B2B Marketing

The B2B arena is undergoing significant transformations. But what specific aspects have transformed? To shed light on this, we initiated a survey involving B2B decision-makers to decode their purchasing and research behaviors.

Understanding Consumers' Local Search Behaviour

Each day, individuals seek out items or services in their vicinity. To gain insights into this local search activity, Google joined forces with Ipsos MediaCT and Purchased, conducting research studies involving over 5,000 U.S. smartphone users.

Digital 2019: Global Internet Use Accelerates

We Are Social and Hootsuite’s latest collection of Global Digital 2019 reports reveals that internet users are growing by an average of more than one million new users every day, with all of the original ‘Next Billion Users’ now online.

Marketing Funnels - Understanding Sales in 2022

The marketing funnel is a tool that companies use to generate leads and turn them into customers. There are many different types of marketing funnels in existence today - let's explore how best to implement it.

Recommendations From Friends Remail Most Credible Form of Advertising

New York, September 28, 2015 – Trustworthy advertising most commonly originates from those we personally know and believe in. In 60 countries, 83% of individuals responding to online surveys put their faith in the suggestions of their family and friends, as revealed by the Nielsen Global Trust in Advertising Report published today.

Mastering the Art of SMART Goal Setting

The concept of SMART goals is a relatively recent development, with its roots traced back to 1981. It was then that George T. Doran, an experienced consultant and previous director of corporate planning for Washington Water Power Company, presented a paper named “There’s a SMART Way to Write Management’s Goals and Objectives.”

Body Language in Sales Communication

Body language is an important aspect of sales communication that can significantly impact the outcome of a sales pitch or negotiation. It's important for salespeople to be aware of their own body language, as well as the body language of their customers, in order to effectively communicate and build rapport.

The Role of Technology in Modern Sales Techniques

Technology has significantly impacted the way businesses operate and interact with customers, and the sales industry is no exception. Gone are the days of salespeople relying solely on in-person meetings and cold calls to make a sale.

Ideas for collaborating with influencers on social media

In recent years, influencer marketing has become a popular way for businesses to reach out to their target audience on social media. Collaborating with influencers and other brands can help increase brand awareness, drive traffic to your website, and improve sales.

How to repurpose content across different social media platforms

In today's fast-paced digital world, social media has become an essential part of any successful content marketing strategy. However, managing and creating unique content for each social media platform can be a time-consuming and daunting task.

Tips for creating visually appealing posts

Creating visually appealing posts is crucial to capture your audience's attention and communicate your message effectively. With the rise of social media and the increasing importance of online presence, it's essential to create posts that stand out and resonate with your audience.

Best practices for interacting with your followers and building community

In today's age of social media, building a community around your brand or business is crucial for success. But how do you go about doing it? It all starts with how you interact with your followers.

Site Speed Enhancement: A Comprehensive Guide to Case Studies, Practical Tips, and Effective Tools for Boosting Your Conversion Rate

Site speed is an integral component of any online business's success strategy. Numerous studies and practical experiences underline its vital role in enhancing the user experience.

Demystifying Bounce Rate: Understanding, Improving, and Benchmarking for Success

Google’s definition of bounce rate is the percentage of single pageview visits to a website. But they have it wrong. Nonetheless, I usually stick with Google’s definition in meetings. Google probably avoids the full explanation for the same reason I do: it's not especially brief and rarely adds much value to the conversation.

Automating Webflow CMS with the API

As a powerful and flexible content management system (CMS), Webflow has become an increasingly popular choice for web designers and developers.

How to design an intuitive and user-friendly website

In today's digital age, having a website is essential for any business or organization. However, just having a website is not enough. It is equally important to have an intuitive and user-friendly website that is easy to navigate and provides a seamless user experience.

Maximizing Conversions Through Personalized Marketing: Unlocking the Power of Tailored Communication

In today's digital age, businesses face an ever-increasing challenge to stand out in the crowded marketplace and capture the attention of their target audience.

Mobile Optimization for Higher Conversions: Unlocking the Power of Mobile Experience

In today's digital age, where mobile devices have become an integral part of our lives, it is crucial for businesses to prioritize mobile optimization to maximize their conversions.

The Role of Trust in Conversion Optimization: Unlocking the Power of Customer Confidence

In today's fiercely competitive online marketplace, businesses are constantly striving to maximize their conversion rates. Conversion optimization has become a critical aspect of digital marketing strategies, aiming to turn website visitors into paying customers.

Designing for Conversions: Best Practices for Layout and Visual Hierarchy

In the fast-paced and competitive digital landscape, converting website visitors into customers is crucial for business success. Design plays a pivotal role in capturing users' attention, engaging them, and ultimately persuading them to take desired actions.